Social media is a key driver in many real estate marketing strategies because it allows real estate brokerages to establish their presence digitally and connect with clients and prospects on a real-time platform. A big initiative in real estate is a term called social selling – where brokerages are encouraging real estate agents to establish a presence on social media to share content and become thought leaders and resources for prospects and clients.

If growing your Twitter following is a goal for 2017, take a look at these 13 must-follow real estate brokerages and start adding them to your list:

Keller Williams – Keller Williams is the top residential real estate brokerage in Dallas and has almost 86,000 followers on Twitter.

Douglas Elliman – As the top residential real estate agency in New York City, Douglas Elliman sees the value in generating good content for Twitter.

Coldwell Banker – From tips to keeping your home safe to what steps to take to purchase your first home, Coldwell Banker’s Twitter is full of useful information.

Century21 – Based in Madison, New Jersey, Century21 dedicates its Twitter to providing information clients and prospects.

ReMax – ReMax is a leading residential real estate firm based in Denver, Colorado. Follow their twitter at @remax for real estate tips and tricks.

ERA Real Estate – ERA Real Estate coins itself as the next revolution of real estate. Check out their twitter at @ASmarterERA.

Sotheby’s International Realty – Sotheby’s is a global real estate company with a strong social media presence. View featured properties and more on their Twitter page.

The Corcoran Group – The Corcoran website became one of the first online portals for the real estate industry, making them a trailblazer for utilizing the Internet to expand business in Manhattan and Brooklyn.

Camden Property Trust – Camden is one of the largest publicly traded companies specializing in owning, developing and managing multifamily residential apartment communities. Follow them at @camdenliving.

Better Homes and Gardens Real Estate – This real estate firm has a kinship with the magazine sharing its name and has established itself as a real estate market leader.

Rogers Healy and Associates – As a millennial, Rogers Healy founded his real estate company in a digital age that thrives off social media.

McEnearney Associates – McEnearney Associates is the top real estate agency in the DC Metro area and uses Twitter to keep you up to date on market trends and useful tips.

Lee & Associates – L&A is the largest broker-owned firm in North America. They offer everything from real estate advice to insightful market information on their Twitter @LeeAssociatesRE.

If your brokerage isn’t utilizing Twitter for marketing purposes, take a look at any of these real estate brokerage accounts to get inspired. The easiest and most efficient way to establish a digital presence is to be on one of the most popular social media sites.

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