The coffee, phone and chalkboard with word newsletter Today, email marketing is more effective than any other type of marketing strategy. According to Campaign Monitor, email marketing has a return on investment of 3800%. With employees spending almost 13 hours each workweek writing and reading emails, creating a newsletter is an effective way to communicate with your clients and gain new leads.

Here are four tips for creating a real estate newsletter that actually gets leads.

#1. Use Easy, Responsive Newsletter Templates

The use of mobile devices in the real estate industry will only continue to increase with time, so it’s important to tailor your newsletter template to be mobile-responsive and easy to consume as real estate agents are always on the go.

Our Wise Agent newsletter template is extremely easy to digest, with only two clicks. The key to generating leads from the newsletter is to make it quick and attention-grabbing so that people don’t put it off when they are busy.  The real estate industry is demanding and busy, so real agents can truly benefit from using Wise Agent to generate their newsletters.

#2. Include Personalized Content

A successful real estate agent knows that the industry relies on relationships. When a client or a prospect receives an email, they appreciate when it comes from an actual human being rather than an automated email source. Sending your newsletters using your actual email address and signing the email with your name will almost guarantee you a higher success rate.

In fact, personalized emails lead to six times higher open and click-through rates. Include email subject lines that have the recipients’ names to increase your open rate. Personalized newsletter content will help you generate more leads because people are more likely to read and engage with content that speaks directly to them.

#3. Be Consistent

Choose a day of the month or a day of the week to send out your newsletter to establish a consistent pattern. It is much less about the content or images in the newsletter, and more about consistency that will generate leads. If you are sending out a newsletter every month, your name is consistently in front of them and this will encourage replies and phone calls from people in your database that you may not have even know were in the market to buy or sell a home.

#4. Include a Call to Action

At the end of every newsletter should be a call to action. You could offer a free homebuyer consultation or just simply prompt them to call you and include your direct line. Make the call to action prominent in the email so that it stands out from the images and copy.  Be creative with your call to action and try to speak directly to the clients are you sending the newsletter to. The more creative and eye catching, the more likely they are to click on it.

Watch our tutorial on how to create your newsletter with Wise Agent to see just how easy it is to create a newsletter that will generate leads.

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