Stay top-of-mind with your contacts by creating the perfect real estate e-newsletter. While it’s no surprise that we all receive more than enough email, there are ways to ensure that your e-newsletter is opened every time you send one out. This is a great way to connect with clients, prospects, and business partners.

Here are 8 quick tips for creating real estate e-newsletters your clients want to read.

Keep it Real and Personal

Include a photo of yourself, a description of how you serve your clients (this could be the neighborhoods you are an expert in, etc.) Include thoughts on current real estate trends and be sure to make your contact information easy to find. List multiple ways for them to connect with you – email, phone, social media, etc.

Showcase Listings

Pick out your most interesting properties and give people a peek through your listings. Even if they aren’t actively in the market for a home, everyone enjoys looking at homes. Be sure to choose the best photos because you want to make sure to entice the reader to want to know more – think of the photos as a movie trailer.

Make Sure Photos are Clear

If possible, try to only include professional photos in your newsletter. If a prospect receives a newsletter that has blurry or small photos, it isn’t likely that they will spend time reaching out to learn more about the home. Also on that note, try to show new perspectives on listings that have been on the market for a while, show interior photos that feature fireplaces, views from the backyard, master bathrooms, mudrooms, etc.

Keep Content Fresh

Don’t just re-purpose descriptions of listings from your website. Give your readers a bit more and put your voice into it. Give readers more than just the standard listing they always see. Include unique features of the home, talk about your favorite room of the home, etc.

Implement Your Local Knowledge

Use your newsletter to highlight certain neighborhoods and give readers an insider’s point of view of the neighborhood by talking about local venues like restaurants, parks, or downtown areas that are near the neighborhood. People want to work with an agent who is well versed in the area.

Be Concise

Get to the point of the newsletter and take out the fluff. Be direct and use bullets, headings, and color to make the newsletter visually appealing. People typically check email on their phones, so keep the subject line short enough to be read on a smaller screen.

Use a Post-Script

A P.S. or a “tip” at the bottom of the newsletter will stand out and will be read more often. Save the best for last in the post-script. Example: P.S. this neighborhood rarely has homes on the market!

Include a Strong Call To Action (CTA)

The whole point of the newsletter is to entice the reader to reach out to you for information. A CTA is metaphorically putting the ball in the reader’s court. Give them a direct action – “contact me” or “visit my website.” Just make the CTA clear and direct.

For more information on Wise Agent’s newsletter tool, contact us or visit our site.

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