What is Rank and why do I need it?

Tuesday, October 18th, 2011 at 4:59 pm

With the recent updates to the Client Summary pages, we have been getting a lot of positive feedback and questions. One of the more common questions is “What is rank?” In case you missed it, under the clients’ photo there is a green arrow, and when you click it, you can select a rank for that client – A, B, C, D, or F. So why would you want to rank your clients? It’s all about working WISER and maximizing your time.

The top real estate coaches around the country have been talking a lot recently about the importance of ranking clients in your database. As a real estate professional, your database IS your business, and keeping in touch with your contacts is a crucial aspect of being successful at what you do. That is, after all, why you need a CRM like Wise Agent in first place, isn’t it?

For example let’s say this year you plan on taking one client to lunch each month. How do you decide who to call? It’s important you have a way to quickly identify those contacts that would be the best of use of your valuable time. Here’s is our suggestion on how you may choose to rank your clients.

A: Clients that have used your services multiple times in the past, and refer others to you.
B: Clients that have used your services but haven’t given you any referrals yet.
C: Clients that have used your services in the past or you believe will do business with you in the future, but also do some business with your competition.
D: Prospects and leads that may do business with you in the future.
F: Contacts that you do not want to work with but keep in your database to remember the details.

Ranking your clients will help you determine how to best spend your marketing time and budget. It’s another way we are updating Wise Agent to make it even better for our members based on your suggestions. If you have a suggestion, we’d love to hear it! Hit the Contact Us button and let us know.