There’s no question that your real estate company has what it takes to flourish. Selling buyers the right home is certainly important, but it’s pivotal to have a website that gains traction as well. Besides word of mouth, search engines are where people get their real estate leads and trusted sources from. Your website needs maximum visibility so you can get the clients you deserve. One of the best ways to gain a website’s credibility is by building your website’s authority score in search engines. It may seem like a daunting task initially, but within 90 days you can boost your authority score, and get more traffic towards your site. Here is how it’s done:

Website Authority: What is It?

Understanding what a website authority score is is key. Your website is rated with a variety of performance metrics measured on a scale of 1 to 100. Not surprisingly, the closer you are to 100 the better your score is. This number is found by testing your backlink profile, search engine traffic, and so on. Another part of the equation is your domain score. Different than a trust score, a domain score measures the volume of links that trace back to your website. Build your website's authority in just 90 days!

The First 30 Days

Get Organized

It’s time to organize your calendar for the next 90 days for maximum output. Wise Agent has time management tools for real estate agents that help track time spent on each activity. Check your Score Next, check your authority score. SEMrush and other page metric services will let you know what point you are starting from. Starting from as low as 7, or as high as 80? No matter what your beginning score is, there is always room for growth. Find Broken Links Before starting your marketing efforts, it’s important to comb the internet for any broken or old backlinks that refer back to your site. Remember, building authority means being reputable. You can’t be reputable if there are websites that are essentially spam pointing back to you. To find the culprits, you can do a backlink audit, or install a browser extension. If you have the contact information, reach out to the authors of the original posts and offer them a correct or updated link to your site. Starting with a clean slate will help build more authority a lot sooner.

The Middle 30 Days

Social Media Outreach

Building your website views and email list can start with doing simple real estate marketing techniques. Who is in your personal network via social media that you can reach out to and build a list from? Start asking your family, friends, and colleagues to share your site on their networks, add themselves to the email list and expand from there. You can also ask your real estate mentors for guidance. Before expanding beyond this step, consider looking into your social media metrics as well so you can see how things start to progress from here. Expanding to Influencers The second part of social media outreach is getting involved with influencers in the real estate field. Are there real estate blogs that you already follow? Instagram accounts that go along with your companies vision? Influencers in this field know how to find the best real estate lead generation due to their own analytics they’ve been working with for a significant amount of time. Want a comprehensive look into finding appropriate backlinks for real estate? Consider downloading this guide. Cast your net far and wide to message a wide variety of influencers that you align with. Messaging several influencers mean you have a higher chance of creating connections to promote your company. Having website authority means having the right kind of information available for potential clients to click on. You could work with a marketing consultant to make sure your website and articles are currently trending in the real estate field. Using influencers, PR consultants and reputable blogs would likely require compensation, but worth the effort to get your website noticed.

The Last 30 Days

Now that you’ve planted the seeds, it’s time to put some things into action and build momentum. Reputable Directories Since you have started working with reputable sources to get your website more traction, it’s now time to make sure you’re on reputable directories. Many real estate companies connect with these lists to ensure website authority. Being on an official directory from a trusted website is a surefire way for your company to build instant credibility. Here the top five most popular referring domains for U.S. Real Estate Firms: Schedule Email Send Outs With the efforts over the past two months of promoting your site, you should have a steadily growing list for email marketing. Start creating a continuous flow of emails to your past, present and potential clients. Most experts suggest writing 2-3 email campaigns a month as to not overwhelm your readers, but not let them forget you either. These emails need to be beneficial in some way so you can get constant traffic towards your site. Remember, since you’re building your website authority, creating meaningful content is essential. Consider hiring a writer to focus solely on your email marketing. With time, your website will build enough of an authority score to be an accurate reflection of your real estate services: confident, knowledgeable and build lasting relationships.